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Coming SoonLawson Intelligence™
by Everingham Legal
Drive Revenue
Most Criminal Law Websites Attract Demand - But Fail to Convert It
Criminal law firms already invest heavily in being visible: SEO, Google Ads, referrals, reputation.
But for many firms, that demand leaks away at the first point of contact.
Common scenarios:
A potential client visits your website after business hours and leaves
A hesitant client doesn’t want to call yet (and never does)
A serious matter is delayed because no one assessed urgency early
An enquiry is abandoned because the first step feels intimidating or unclear
Lawyers are unavailable, cannot provide adequate attention, or lack sales skills to convert leads
Every one of these moments represents lost or delayed matters, not because demand didn’t exist, but because there was no structured way to capture it.
Lawson Intelligence™ grows your business by turning passive website traffic into active first consultations.
What is it
Lawson Intelligence™ is an AI-powered consultation and intake system built specifically for NSW criminal law firms.
Not a chatbot. Not legal advice. A better first step for clients and better intelligence for your firm.
More High Quality Clients
For most criminal law firms, the first interaction with a prospective client remains unstructured, inconsistent, and time‑intensive.
Initial phone calls and enquiry forms:
Consume valuable lawyer and staff time
Capture incomplete or unreliable information
Route matters to the wrong lawyer
Assess urgency too late
Expose firms to misinformation risks before engagement
The result? High effort, uneven client experience, and lost commercial and professional leverage.
From Admin to Intelligence
Lawson Intelligence™ represents a shift away from reactive, ad‑hoc intake toward a structured, systemised first consultation.
Instead of treating intake as administration, Lawson Intelligence treats it as a source of early legal and commercial intelligence (without replacing lawyers or providing legal advice).
This is not about automation for its own sake. It’s about clarity, consistency, and control at the very start of the client journey.
A Purpose-Built AI Platform
Lawson Intelligence™ is a website‑embedded AI system that conducts a guided initial consultation with prospective criminal law clients (before any human interaction with your firm). Lawson Intelligence™:
Guides prospective clients through structured, legally meaningful questions
Provides offence‑scoped legal information (not advice)
Produces a clear, client‑facing information summary
Delivers structured intake data and triage insights to the firm
Lawson Intelligence™ sits upstream of legal advice and downstream of marketing. AI enablement provides value to prospective clients before you speak to them.
How Lawson Intelligence™ Streamlines Your Go-To-Market
A prospective client engages Lawson Intelligence™ directly on your website
Lawson asks targeted, structured questions (charges, court dates, bail, AVOs, procedural posture)
The system identifies relevant offence categories and scope
The client receives a clear legal information summary explaining:
The offence(s)
Key legal concepts
High‑level process and what typically happens next
Your firm receives:
The client’s factual inputs
The legal information summary shown to the client
Offence type, seriousness indicators, and urgency metadata
What Prospective Clients Receive
A Calmer, Clearer First Experience
For prospective clients, Lawson Intelligence™ provides a high‑quality initial consultation experience without waiting for office hours or callbacks.
Clients receive:
24/7 access to an initial consultation
Clear, offence‑specific legal information
Explanation of core concepts (elements, penalties, procedure)
Realistic framing of what can (and cannot) be said without a lawyer
This prepares clients for a more focused, productive conversation when they do speak with your firm.
What Your Firm Receives
Better Qualified, Better Triaged Matters
Every Lawson Intelligence™ interaction generates structured intelligence for your firm.
Benefits:
Converts hesitant website visitors into active enquiries
Captures matters outside office hours
Surfaces serious matters earlier
Reduces drop-off between first contact and engagement
Structured initial instructions
Offence classification and matter type
Procedural posture (charged, court date, bail, AVO)
Urgency and seriousness indicators
Automatic routing to the most appropriate lawyer or team
The result is higher client conversion, less wasted time, earlier prioritisation, and more consistent intake across the firm.
How Lawson Intelligence™ Is Different from Generic AI Tools
Lawson Intelligence™ is fundamentally different from general-AI chatbots or off‑the‑shelf website chat tools.
Unlike generic AI models, Lawson Intelligence™:
Uses structured intake, not open‑ended chat
Responds only within offence‑scoped boundaries
Is constrained by defined legal sources and authority rules
Avoids speculation, prediction, or tactical guidance
Is deliberately conservative by design
This is not AI pretending to be a lawyer. It is AI designed to respect the limits of its role.
Legal Safety & Professional Standards
Legal safety is not an afterthought. It is the foundation of Lawson Intelligence™.
The system:
Clearly distinguishes legal information from legal advice
Never recommends pleas, strategies, or outcomes
Never predicts sentences or prospects
Encourages speaking with a lawyer where matters are serious
Remains silent where no authoritative source exists
From a professional standards perspective, under‑speaking is safer than over‑speaking.
Strategic Benefits for Criminal Law Firms
Lawson Intelligence™ enables firms to improve both lead quantity and lead quality simultaneously.
Strategic benefits include:
Scalable intake without additional staff
Earlier identification of urgent or serious matters
Reduced time spent on unsuitable enquiries
More consistent client experience
Greater focus on viable, relevant work
Allowing your firm to align commercial growth with professional responsibility.
Why Everingham Legal
Built by Criminal Lawyers
Lawson Intelligence™ is developed by Everingham Legal: an Australian-based firm focused on making legal work simpler, smarter, and more human.
Our background spans criminal law practice, legal operations, and legal technology go‑to‑market strategy. We understand both the professional obligations of criminal lawyers and the commercial realities of running a practice.
Lawson is an expression of that philosophy.
Register Your Interest
Lawson Intelligence™ is currently in controlled development.
Register your interest to:
Receive product updates
Access early briefings and demos
Help shape the platform before wider release