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Lawson Intelligence™

by Everingham Legal

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Drive Revenue

Most Criminal Law Websites Attract Demand - But Fail to Convert It

Criminal law firms already invest heavily in being visible: SEO, Google Ads, referrals, reputation.

But for many firms, that demand leaks away at the first point of contact.

Common scenarios:

  • A potential client visits your website after business hours and leaves

  • A hesitant client doesn’t want to call yet (and never does)

  • A serious matter is delayed because no one assessed urgency early

  • An enquiry is abandoned because the first step feels intimidating or unclear

  • Lawyers are unavailable, cannot provide adequate attention, or lack sales skills to convert leads

Every one of these moments represents lost or delayed matters, not because demand didn’t exist, but because there was no structured way to capture it.

Lawson Intelligence™ grows your business by turning passive website traffic into active first consultations.

What is it

Lawson Intelligence™ is an AI-powered consultation and intake system built specifically for NSW criminal law firms.

Not a chatbot. Not legal advice. A better first step for clients and better intelligence for your firm.

More High Quality Clients

For most criminal law firms, the first interaction with a prospective client remains unstructured, inconsistent, and time‑intensive.

Initial phone calls and enquiry forms:

  • Consume valuable lawyer and staff time

  • Capture incomplete or unreliable information

  • Route matters to the wrong lawyer

  • Assess urgency too late

  • Expose firms to misinformation risks before engagement

The result? High effort, uneven client experience, and lost commercial and professional leverage.

From Admin to Intelligence

Lawson Intelligence™ represents a shift away from reactive, ad‑hoc intake toward a structured, systemised first consultation.

Instead of treating intake as administration, Lawson Intelligence treats it as a source of early legal and commercial intelligence (without replacing lawyers or providing legal advice).

This is not about automation for its own sake. It’s about clarity, consistency, and control at the very start of the client journey.

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A Purpose-Built AI Platform

Lawson Intelligence™ is a website‑embedded AI system that conducts a guided initial consultation with prospective criminal law clients (before any human interaction with your firm). Lawson Intelligence™:

  • Guides prospective clients through structured, legally meaningful questions

  • Provides offence‑scoped legal information (not advice)

  • Produces a clear, client‑facing information summary

  • Delivers structured intake data and triage insights to the firm

Lawson Intelligence™ sits upstream of legal advice and downstream of marketing. AI enablement provides value to prospective clients before you speak to them.

How Lawson Intelligence Streamlines Your Go-To-Market

  1. A prospective client engages Lawson Intelligence™ directly on your website

  2. Lawson asks targeted, structured questions (charges, court dates, bail, AVOs, procedural posture)

  3. The system identifies relevant offence categories and scope

  4. The client receives a clear legal information summary explaining:

    • The offence(s)

    • Key legal concepts

    • High‑level process and what typically happens next

  5. Your firm receives:

    • The client’s factual inputs

    • The legal information summary shown to the client

    • Offence type, seriousness indicators, and urgency metadata

What Prospective Clients Receive

A Calmer, Clearer First Experience

For prospective clients, Lawson Intelligence™ provides a high‑quality initial consultation experience without waiting for office hours or callbacks.

Clients receive:

  • 24/7 access to an initial consultation

  • Clear, offence‑specific legal information

  • Explanation of core concepts (elements, penalties, procedure)

  • Realistic framing of what can (and cannot) be said without a lawyer

This prepares clients for a more focused, productive conversation when they do speak with your firm.

What Your Firm Receives

Better Qualified, Better Triaged Matters

Every Lawson Intelligence™ interaction generates structured intelligence for your firm.

Benefits:

  • Converts hesitant website visitors into active enquiries

  • Captures matters outside office hours

  • Surfaces serious matters earlier

  • Reduces drop-off between first contact and engagement

  • Structured initial instructions

  • Offence classification and matter type

  • Procedural posture (charged, court date, bail, AVO)

  • Urgency and seriousness indicators

  • Automatic routing to the most appropriate lawyer or team

The result is higher client conversion, less wasted time, earlier prioritisation, and more consistent intake across the firm.

How Lawson Intelligence™ Is Different from Generic AI Tools

Lawson Intelligence™ is fundamentally different from general-AI chatbots or off‑the‑shelf website chat tools.

Unlike generic AI models, Lawson Intelligence™:

  • Uses structured intake, not open‑ended chat

  • Responds only within offence‑scoped boundaries

  • Is constrained by defined legal sources and authority rules

  • Avoids speculation, prediction, or tactical guidance

  • Is deliberately conservative by design

This is not AI pretending to be a lawyer. It is AI designed to respect the limits of its role.

Legal Safety & Professional Standards

Legal safety is not an afterthought. It is the foundation of Lawson Intelligence™.

The system:

  • Clearly distinguishes legal information from legal advice

  • Never recommends pleas, strategies, or outcomes

  • Never predicts sentences or prospects

  • Encourages speaking with a lawyer where matters are serious

  • Remains silent where no authoritative source exists

From a professional standards perspective, under‑speaking is safer than over‑speaking.

Strategic Benefits for Criminal Law Firms

Lawson Intelligence™ enables firms to improve both lead quantity and lead quality simultaneously.

Strategic benefits include:

  • Scalable intake without additional staff

  • Earlier identification of urgent or serious matters

  • Reduced time spent on unsuitable enquiries

  • More consistent client experience

  • Greater focus on viable, relevant work

Allowing your firm to align commercial growth with professional responsibility.

Why Everingham Legal

Built by Criminal Lawyers

Lawson Intelligence™ is developed by Everingham Legal: an Australian-based firm focused on making legal work simpler, smarter, and more human.

Our background spans criminal law practice, legal operations, and legal technology go‑to‑market strategy. We understand both the professional obligations of criminal lawyers and the commercial realities of running a practice.

Lawson is an expression of that philosophy.

Register Your Interest

Register Your Interest

Lawson Intelligence™ is currently in controlled development.

Register your interest to:

  • Receive product updates

  • Access early briefings and demos

  • Help shape the platform before wider release

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